Archive Posts: Search Engine Optimization
One of the most important aspects of setting up your website is choosing the right keywords to optimize your site for search engines. By doing so, you’ll improve your chances of ranking higher in search engine results pages (SERPs) and attracting more organic traffic to your website. Let’s discuss a few things to remember.
Autoshop Solutions
What is On-site and Off-site SEO and How to Improve It As we previously discussed, having relevant content that answers the questions people are asking is a key building block. Some shop owners think having a website with content is enough. Still, to maximize your online marketing efforts, you must also use your off-site SEO methods. Having a site that portrays a whole picture of your business and the brand you represent on and off the page is important. You need to engage within your community and show you are your brand's SME (Subject Matter Expert). Click here to watch the webinar!
Autoshop Solutions
Why It's Important to Your Marketing SEO is complex. Shop owners may think it's just about throwing some keywords on a page a bunch of times. However, it's more than just putting the right keywords on your website. Showing how complex it actually is, simply saying that's only a piece of SEO and not the whole story. Click here to watch the webinar!
Autoshop Solutions
Is Your Shop's Information Correct? Ignoring your business's web presence is a luxury that most automotive repair shop owners can't afford. When someone searches for auto repair and comes across your business, what if your phone number is wrong? What if your hours aren't accurate? You may lose out on a customer again and again. According to a Google/Critical Mix, U.S., Fixed Ops Study, search is the first place people turn to when they need auto maintenance information quickly. Why not make your shop the one they can easily find when they need that repair or service?
Autoshop Solutions
Your website has been in production for a while, and finally, it's ready to go live. Now, you're thinking you can finally kick back, relax, and watch business take off. While we would like to say it goes pretty much like that, that simply isn't the case. The reality is that things are just getting started, and you have a lot to think about.
Autoshop Solutions
Why You Shouldn't Google Your Business We have all done it. But have you ever thought about why you didn't show up? Wondering where we rank in search results and asking ourselves how to get to the top. We type our name in that navigation bar and wait. Thinking, what does it hurt?
Autoshop Solutions
Finding the Balance Between Users & Computers Optimizing your website for search engines is essential to get your brand in front of users. If search engines don’t recognize or approve of your website, it will be difficult for anyone to find it. But is it possible to go too far in trying to appease the search engine algorithm wizards? We have to remember that websites are for people to use. And in the cases of automotive businesses, websites should be turning those people into paying customers!
Autoshop Solutions
Defining Common Marketing Terms If you’ve been involved with your auto shop’s digital marketing at any point, you may have heard a few confusing acronyms getting thrown around, like PPC, SEO, NAP, and GMB. There are other terms, too, like keywords, mobile-responsive, and social. What exactly do all these things mean? Here’s your guide to internet marketing terminology. Mobile Responsive Websites A mobile responsive website can be easily viewed on a mobile device, such as... Continue Reading
Autoshop Solutions
